February 26, 2025

CHINA MARTINI

by

China Martini by Martini & Rossi is a refined bittersweet aperitif with a legacy dating back to 1887. Made from a secret blend of wine and 40 botanicals, it delivers a rich, herbal complexity with hints of orange and citrus. Despite its name, “China” does not reference the country but rather Cinchona bark, a key ingredient known for its quinine content—historically essential in the fight against malaria.

Traditionally served with two parts slightly sweetened lemon juice and a splash of soda over ice, China Martini offers a bold yet balanced flavor. This animated commercial was set to music by Art of Noise, the pioneering British synth-pop collective formed in 1983, known for its avant-garde use of sampling and electronic soundscapes. The spot features the evocative Italian words Ghiaccio (Ice), Forza (Strength), Amarti (To love you), and Adesso (Now)—capturing the drink’s essence of intensity, passion, and refreshment.